Social Media and Mobile Marketing for Small Businesses

Small business owners can create stunningly effective offers and specials that reach fans on Facebook, Twitter, and mobile phones, no marketing expertise required.

Unlimited coupon publishing to your Facebook Wall, mobile phone list, email and more!

Everyday you promotions run on auto-pilot across major networks to reach, engage and reward fans and build repeat business.

With our Social-Mobile Marketing you receive:

• Unlimited coupon publishing to your Facebook Wall, mobile phone list, email and more!
• Custom Facebook Savings Page
• Custom Facebook Welcome Page
• Mobile fan club that fans can join from their phone at your business
• Friendly, expert, toll-free phone support

Six different Social-Mobile promotions that work 

Here’s six types of promotions you can use to brainstorm your next promotion to grow your revenues.

1. Specials – Use Specials to avoid excessive price discounting or to highlight new food or inventory. Specials can be tied to specific days, times, or channels, or they can be evergreen. Examples: Tuesday is Deal Day; Monday Wing Night 5-7pm; Free Martini Fridays; Specials All Summer Long; Early Bird Specials; Nighthawk Specials; Weekly or Daily Specials; Chalkboard Specials.
2. Giveaways, Gifts, and Freebies – Everyone loves free stuff. So give away a prize to the 100^th follower on Facebook or the 500^th subscriber via email. Fans always love the proverbial t-shirt giveaway and that’s free advertising for you; $1 Deals catch peoples’ eyes; And the word “Free” is viewed as the most powerful word in all of marketing, so giveaway a Free pound of fresh pasta if a fan brings friends to your store.
3. Trivia Contests, Challenges and Scavenger Hunts – You ask customers to perform one or more challenges (in other words, a game of skill) in return for some type of reward. The challenge is typically to gather a list of physical items but can also be simply figuring out a puzzle or finding particular information. Challenges can be performed by individuals or groups and can have one or more winners (first to reply, all who get it right…) Simple example from one of our customers: An online baby gifts store asked her customers to find the birth date of her baby daughter on her website in return for a discount on a shirt for Father’s Day.
4. Sweepstakes, Instant Win, and Raffles – In contrast to a contest, sweepstakes are a game of chance. Customers submit a free entry form and one or more prizes are awarded to the random winner. You can giveaway free food for a year, free video rentals, or even free haircuts for a year like recent clients of ours are doing. Sweepstakes help you bulk up your fan list and create excitement. Text message providers even enable winners to be drawn on the spot. Sweepstakes are governed by strict law so you’ll need to write down your Office Rules and follow some process. Of course the original sweepstakes could well be dropping your business card in the restaurant’s fishbowl to win a free lunch; and one of the all-time favorites? McDonald’s Monopoly game. See www.raffledog.com.
5. $ Off – Some of the most popular promotions are the simplest to run. $ Off promotions are typically coupon-based so they have the added benefit of providing trackability. Examples: Buy One, Get One; $10 Off with minimum purchase of $40; $1 Off Cup of Tea; $5 Off anything in store; $10 Instant Gift Card. Fanminder makes it a snap reach your customers instantly with a $ or % Off Coupon with Fanminder Offers.
6. Throw a Sale – A well-constructed sale can often be the most effective tool you have to spur revenues. Try some of these and be sure to limit the sale to a set number of days and times: 7 Days of Xmas; Back to School Sale; Summer Preview 2011; Sandals Sale everything in store up to 50% off; Labor Day Clearance Sale Aug 27-Sept 6; 10% Off Every Tuesday; All Appliances 15% Off; VIP Private Sale.

Use our toll free number, 1.866.864.2836 to speak with one of our Search Marketing Specialists, or use our Contact Form and a member of our Marketing Team will call you to discuss a Search Marketing Strategy that will work best for your business.

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