The Reputation Repair Process

Reputation Repair combines several useful techniques to create and/or promote positive listings that push negative listings “down” in the Search Engine Results Pages (SERPs):

The three steps involved in Online Reputation Management are:

1. Monitor
2. Analyze
3. Influence

1.  MONITOR

Monitor and track what is being said about your brand:

• Setup Google and Yahoo! Alerts to catch the use of your brands in the news
• Use Feedster and Technorati to watch your brand in blogs
• Customize RSS readers for brand tracking
• Track for all names, including brand names, company names, product names, and key employee names
• Monitor industry-related sites

 
IdeaOverTen scours the web using our proprietary software to find search engine results, sponsored listings, user reviews, blog and Twitter posts, newspaper articles-just about any reference to your business online.

2.  ANALYZE

Analyze how the visible information affects your brand, your reputation.

Your search engine space is dynamic and always changing as new sites are added to the mix and as search engines alter their algorithms.  You need to develop an understanding of your search engine environment and of your competition.

Analyze your online assets:

Your online assets are the sites you have control over and that you can use to dominate the search engine rankings, including:

• Corporate Sites
• Sister Sites and Micro-Sites
• Product Sites
• Corporate Blogs
• Employee Blogs
• Partner Sites
• Corporate Communications (press releases, articles)

3.  INFLUENCE

Sources of potential reputation problems are also sources of opportunity!

• Blogs, Forums and Consumer Opinion Sites
• Consumer Complaint Sites
• Social Network Sites

Use our toll free number, 1.866.864.2836 to speak with one of our Search Marketing Specialists, or use our Contact Form and a member of our Marketing Team will call you to discuss a Search Marketing Strategy that will work best for your business.

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