Paid Search Marketing Optimization and Management

We continuously fine tune pay-per-click (PPC) campaigns using a powerful bid management system across Google and Bing to cost-effectively attract the best traffic to your site. Determines the most effective bid for each keyword and match type across Google and Bing. Automatically places and refines bids based on performance. Imports existing campaigns, ensuring you get up and running in a matter of minutes. Improves optimization accuracy by leveraging historical bid and traffic metrics. Recommends profitable keywords by analyzing and weighting keywords in your page content and those used by actual visitors, and then performing keyword expansion. Recommends negative keywords automatically based on the performance of paid search keywords so you can improve your ROI. Enables the selection of countries, regions, states and cities where your ads will appear to more accurately attract geographically targeted traffic. Track conversion events specific to your business, the quantity of conversions and the value of those conversions and all key factors in optimizing keyword bids.

Bid Optimizer

Determines the most effective bid for each keyword and match type across Google, Bing and Yahoo. Automatically places and refines bids based on performance. Our Power Editor lets us visualize and refine your campaigns.

Campaign Importer

Imports existing campaigns, ensuring you get up and running in a matter of minutes. Improves optimization accuracy by leveraging historical bid and traffic metrics.

Keyword Recommendation Engine

Recommends profitable keywords by analyzing and weighting keywords in your page content and those used by actual visitors, and then performing keyword expansion.

Negative Keyword Recommendation Engine

Recommends negative keywords automatically based on the performance of pay per click keywords so you can improve your ROI.

Geotargeting Manager

Enables the selection of countries, regions, states and cities where your ads will appear to more accurately attract geographically targeted traffic.

Conversion Tracking

Track conversion events specific to your business, the quantity of conversions and the value of those conversions—all key factors in optimizing keyword bids.

Content/Display/Mobile Network Advertising

Advertise on search networks, content networks, display networks and/or mobile networks to help you get the best exposure and return across all network types.  Our software creates and launches campaigns on the Google and Bing Content Networks, Google Display Network, and Google Mobile Network.

Customer Acquisition Funnel

Provides a comprehensive view of the customer acquisition pipeline with system-generated suggestions for improving flow through. Gives insight into and enables the export of comprehensive traffic data quickly and easily, as well as highlighting period-over-period improvements.

Traffic Monitoring

Gives insight into and enables the export of comprehensive traffic data quickly and easily, as well as highlighting period-over-period improvements.

Use our toll free number, 1.866.864.2836 to speak with one of our Search Marketing Specialists, or use our Contact Form and a member of our Marketing Team will call you to discuss a Search Marketing Strategy that will work best for your business.

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