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Increasing Website ConversionsYou need to drive traffic to your site. But you also need to convert them. Here are some suggestions to help you make those site visitors into buyers.
Make it easy to buy-answer questions on your site-you have a visitor, don't lose them
It is about making your site sticky-the longer the visitor stays on your site, the more likely you will get a sale. Here are some great tools that every serious ecommerce site should have.
faqs
gift cards
It is about providing the missing element that buyers have when they walk into a brick and mortar store-the sales person who can answer questions and make the buying experience more enjoyable.
So provide customer assistance, customer support, and answers to questions about your products. Don't lose the opportunity to sell
Tell your site visitor that they can be comfortable buying from you
-address on every page with toll free number
-BBB membership
-Chamber membership
-testimonials
-awards with live links to verify
-guarantees and return policies clearly shown
-SSL-never use a shared server ssl
EVSSL-new extended validation- This new standard defines a stronger online identity assurance process and introduces a new browser display method for clearly identifying authenticated sites to the end user.
HackerSafe-it tells customers that you are a real business, that you are not a phishing site, and that your server has been tested daily and is hacker safe.
HackerSafe is a payment card industry (PCI) approved scanning vendor and offers affordable internet security solutions. All companies that accept, process or store credit card information need to meet the mandatory compliance requirements set by the payment card industry. ControlScan’s services will not only help your business meet these mandatory requirements, they will also provide you with additional security and marketing tools that will help increase your online sales.
This is a short list that can be completed quickly. You will see that for a small investment, your online sales will increase dramatically.
Ed Kundahl |
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