Email Marketing Strategy for Success

We are now offering Email Marketing Pro  (EMP)-a do it yourself email marketing suite.

Now you can market directly to SMB’s with a Zip Code targeted database of over 125 million email subscribers. Each subscriber has opted into receiving offers, specials, coupons and information from local businesses. Drive more local consumers to your business for just a fraction of the cost of traditional direct marketing.  This is a self serve model.

IdeaOverTen’s Email Services Solutions puts you in control of your email marketing campaign - it's easy to use, powerful, and cost effective. Become an expert in email marketing today.  Drive more revenue to your company.   

Automated Services marries full DIY automation with a dynamic database of 125 million unique consumers. IdeaOverTen’s Email Services Solution, supercomputing technology ensures delivery of ordered emails to prospects' inboxes. This enabling technology puts the power of Zip Code targeted email marketing in the hands of all businesses regardless of size, creating a unique value proposition for local advertisers.

Demographics & Lifestyle Selections ensure that your advertisement only goes to consumers having the highest likelihood of purchasing your products and services. With over 400 unique types of indicative data, IdeaOverTen can identify and target a select group of consumers.

Email Append Services provide you with email addresses for your customers. Now, rather than trying to collect email addresses at the point of sale, you can have the email addresses appended to your customer database.

Database Maintenance Services protects your business' most valuable asset, your customer database. The United States Post Office reports that 14% of the country moves every year. More folks change email addresses annually. Without accurate data you cannot effectively communicate with customers, grow relationships, and fight competition and attrition. With IdeaOverTen’s Database Maintenance Services you can stop returned mail and bounced emails, and you can rely on the quality of your data.

1. Daily monitoring
2. Average above a 99% inbox
3. Database with over 125mm opt-in email addresses

We focus on best practices that produce favorable results and protect long-term viability, including:

1. Verification of opt-in and CAN-SPAM compliance
2. All records must maintain the following data fields:

• Email Address
• Full Name – First and Last
• Full Postal Address – City, State and Zip Code
• Gender
• Date of opt-in, time stamp, source of the data, and IP address

Email Quality and Compliance

We focus on best practices that produce favorable results and protect

• 100% CAN-SPAM compliant
• Strict compliance and creative guidelines
• Daily testing of major ISPs (AOL, Gmail, Hotmail, Yahoo)
• Feedback loops with major ISPs
• Distributed Supercomputing Technology
• Immediate opt-out handling (no re-entry)
• Real-time Campaign Reporting (Opens, Clicks, Views, Prints)

Strategy

Localized Targeting

• Limiting campaigns to a fixed distance around each location
• Use of city names of store locations in the subject line
• Targeted demographics and psychographics
• Personalized creative's using location-specific information

Viral Marketing

• Make it easy for the consumer to share the email with others

Coupon Platform

• Drive consumers to landing pages with (print-ready) coupons

Testing

• A/B split

Tracking

• Google analytics with unique indicator
• Bar coding and coupon codes
• Unique offer if POS does not support tracking codes

Use our toll free number, 1.866.864.2836 to speak with one of our Search Marketing Specialists, or use our Contact Form and a member of our Marketing Team will call you to discuss an Email Marketing Strategy that will work best for your business.

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