The Changes and Challenges of Local Search

• Integrated with web search results rather than clustered into a pack-The 10 pack became the 7 pack and now integrated with the top organic rankings
• Completely new type of listing-Blended Search listings appear in organic results
• Listings appear in Places
• Old Style Local Business Listings results still show in Maps searches
• Mobile Search has become the new Local Search platform
• Google has updated their User Quality Guidelines Twice! Making it difficult for small businesses to navigate the rules without professional help
• Google Maps listings are suddenly littered with new paid advertising options
• Reputation is important-more emphasis on reviews and ratings
• Google using Hotpot-the Google Recommendation Engine-Local Reviews have never been more important, as Google’s own “Recommendation Engine” Hotpot is released to dramatically increase reviews posted directly to Google instead of third party sources
• Google now supports hCard microformat to help associate a Web page with a specific location, including business location
• Rank well in Organic Search
• Rank well in the Local Search Engines
• Be on Social Sites
• Be in the Internet Yellow Pages
• Be on Local/Social/Review web sites
• Be in the Online Classifieds
• Be findable on Smart Phones
• Be in important Vertical Directories and Niche Search Engines for your industry and your location
• It will continue to change-it is critical to understand basis of ranking well in Local Search
• You need Local Search Experts to Win in Local Search
• IdeaOverTen Search Marketing Staff are Local Search Experts

Use our toll free number, 1.866.864.2836 to speak with one of our Search Marketing Specialists, or use our Contact Form and a member of our Marketing Team will call you to discuss a Search Marketing Strategy that will work best for your business.

Back to Top