SEO Copywriting

SEO Copywriting Means Putting the Right Word in the Right Place.

Your most relevant keywords are only some of the right words that should be used on your site. The content must also include many others that are there to convince your human readers to answer your "call to action.

Keywords and all of the others must also be in the right place. In the early days of optimizing site content for high organic search engine rankings, site owners just took a list of keywords and stuffed them around in the page. Many site owners tried putting in a lot of them and the result was often very strange.

Example- Keywords: cashmere, sweater and sale Cashmere sweater sale! All cashmere sweaters on sale. Biggest cashmere sweater sale ever. Choose any cashmere sweater from our wide selection of cashmere sweaters on sale.

They may have gotten the search engines to list them high for those keywords, but when human readers got to the page, they did'nt really buy that many cashmere sweaters.

Both Science and Art
Much has changed and SEO copywriting is now considered both science and art. It is an increasingly sophisticated science to know the right place for each keyword and how many to use on each page. It is an art to seamlessly blend that skill with knowing how to use just the right words that have been put in just the right order, to express the site owner’s marketing message.

IdeaOverTen's Scientist/Artists
Our SEO copywriters have many years of experience and very strong backgrounds in how to use words to bring you the best ROI for your site. They will do whatever research is needed, including working closely with you to learn all about your company and product or service. Our high tech wordsmiths will then write your content for both the search engines and for the human readers you hope to persuade.

Contact Us for an evaluation of your website content.   We can help drive more traffic to your website and convert more of your online visitors to sales by rewriting your website content.