What A Small Business Needs to Succeed Online-Small businesses need a simple, powerful, yet affordable solution.
Why Us? Because we do ecommerce. Not only do we build Best In Class ecommerce sites, we sell products online. NYMLB.COM
We started in ecommerce, selling online back when you had to develop your own software and services. We were successful. We bring our success to you. But, we stay involved in ecommerce because we want to experience what our clients experience. We want to know issues ahead of time. We want to build the best shopping cart and website content management software by being an end user, to be where you are.
And we have.
WebCreatorPlus® Website and Shopping Cart software is built with marketing and user-friendliness in mind. It is a power solution that gives you an advantage over your competition. It is search engine spider friendly. It is also shopper friendly. It is build by professional Internet marketers and programmers who have first hand experience selling online. Just like you.
Our WebCreatorPlus® Website and Shopping Cart software will get help you get more traffic and will increase the likelihood of a shopper buying from you.
IdeaOverTen enables clients to cost-effectively deploy powerful e-commerce stores while avoiding the expensive, time-consuming development process.
The Internet is saturated with old shopping cart technology. If you are new to eCommerce you may not understand the importance of being able to manage inventory, track orders, and fully edit your StoreFront. Web based control panels are mandatory for success. Old technologies require time consuming maintenance and poor functionality. Your business will fail if you use outdated or FREE shopping cart software.
Real-time Shopping Cart:
Industry publications report a 70% average shopping cart abandonment rate for the majority of retailers. Since, on average, websites convert visitors-to-sales at a rate of 1% to 2% then 98% to 99% of the visitors to your website leave without purchasing!
Know These Top Reasons for Shopping Cart Abandonment
This example is filled with some of the top reasons why visitors to your website may abandon their shopping carts. A recent study by Vividence Corporation, a Customer Experience Management company, reported the most significant reasons for Internet shopping cart abandonment are:
High shipping prices or long delivery times
Comparison shopping and browsing
Changed Mind
Total cost of items is too high
Checkout process is too long
Checkout requires too much personal information
Site requires registration before purchase
Site is unstable or unreliable
Checkout process is confusing
- Remove Member Registration until after the sale is completed
Many checkout processes require a visitor to register as a new member before they begin the actual checkout process. A principle of selling is to never stall a visitor from buying once they make the decision to do so. Instead support their decision by clearly and conveniently leading them through your checkout process.
After the sale is complete then offer your customer the opportunity to register. Since you have their personal information from the purchase, you can pre-fill the information (or request less of it). This enhancement removes the visitor’s buying barriers and enables them to perceive the registration as a value-added customer benefit.
- Show shipping costs and other costs (i.e. applicable taxes)
Show the visitor all costs associated with their product purchase either in the first step of the checkout process or even in the product description. If you offer multiple shipping methods then default the shipping cost to the most popular one. If you apply taxes for certain States then communicate this early in the checkout process. Sometimes for retailers, it is relevant for their market to ask a visitor for their zip code which can be used for calculating tax.
- Build Confidence and Trust Throughout the Checkout Process
Place your guarantee, return, privacy, delivery, customer service and security policies in visible and relevant areas throughout the entire checkout process. Adding the policies at the very bottom of the web page is not effective since you are causing your visitor to search for it. Add the individual policies next to the information field or line item where it is most relevant to the visitor.
For example, add the privacy policy next to the email address field in the checkout process and add the delivery and return policy next to the shipping cost line item. In addition, add your security policy next to the “checkout” button.
Also, add your physical address and other contact information at the bottom of every web page. Usability studies suggest adding an “About Us” and “Contact Us” links to your navigational structure to build confidence and trust as well.
- Add a progress indicator on each checkout page
Is it important to let visitors know how many steps are in your checkout process and to show progress as thy work through it. A progress indicator is commonly located at the top of the checkout pages and is clearly numbered with the current step highlighted.
Make sure that you provide visitors the opportunity to review what they did in previous steps without erasing the information they had already entered. If a visitor enters information incorrectly or forgets a required field, have your checkout process remember their correct information and identify the missing information clearly. Do not make people repeat an entire step because of a missing field.
Surprisingly, the number of steps in your checkout process may not have a significant effect on your visitors’ commitment to purchase. Although for many businesses, a two to three step checkout process is ideal.
- Provide purchase options
Offer your visitors the opportunity to call a Toll Free number for customer support or online chat like our AliveChat during your checkout process. Visitors may be uncomfortable with completing a purchase online or become confused during checkout so clearly present your Toll Free number and/or online chat support link on every page within your checkout process.
- Clearly identify what your visitor should click next to complete the step
Clearly indicate the “continue checkout” button. Make it obvious where the visitor should click to move forward in the checkout process and keep it consistent for every step.
- Use a readable and clear font size and color
The font size and color of your copy may influence your visitor’s desire to complete their purchase. If your font size is too small or the color is too difficult to read forcing a visitor to strain then the potential for abandonment will increase. This is especially serious for online businesses marketing to older populations.
eCommerce Development
Online Store Builder Functionality:
Do not be naive. Feature-rich software is critical to the success of your online store… without powerful administrative features you are at a serious disadvantage. The idea of growing an eBusiness without a powerful "back-end" interface is incomprehensible. The capital outlay for feature-rich software will be saved 10 times over in saved administrative and development time.
Choose a powerful turnkey solution.
Administrative Tools to look for in a web based control panel: product editors, sophisticated color and font editors, inventory control, automated order status updates, product cloning, coupon activation, personalized discount editor, affiliate tracking, HTML promotional email capability, infinite variables, surcharges for variables, shipping manager, real-time statistics, image manager, write-in attributes (would you like this item engraved?), order databasing, product cross-selling and upselling (related products function), etc.
Today and Tomorrow:
If you are new to ecommerce you will soon learn it takes much more than a simple shopping cart to be successful on the web. Be sure to choose software that will meet the demands of today's and tomorrow's needs. All to often people choose the cheapest software only to learn the software doesn't meet expectations. Ensure the provider you choose has programmers constantly improving their software and that you receive all future upgrades!
Site Hosting and eMail Services:
Hosting and Merchant Account Service Providers often give away free software in a scheme to gain you as a client for their hosting and merchant services. Hosting companies are NOT ecommerce providers and they usually supply inadequate software. Seek a company whose core competency is shopping cart software and ecommerce Development.
IdeaOverTen's WebCreatorPlus®come standard with hundreds of pre-programmed features.
No Hidden Fees
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IdeaOverTen's pricing structure is an excellent means to control costs and realize the best return on your investment. IdeaOverTen is a single-source provider for your ecommerce initiatives-providing advanced store building tools, toll free tech support, web hosting and all future feature upgrades for a flat monthly investment.
Why Choose IdeaOverTen as your eCommerce Partner?
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We offer a simple to use, powerful web-based WebCreatorPlus® which allows you to setup your own online StoreFront to showcase your products quickly and professionally.
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We have more than fifteen years of experience as both an ecommerce solutions provider AND an online retailer. We know what it takes to succeed online with an estore.
We do it everyday!
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Our WebCreatorPlus® Website and Shopping Cart software.
It is that simple. Our WebCreatorPlus® Website and Shopping Cart software is designed for your online success. It is a powerful solution that gives you an advantage over your competition. It is search engine spider friendly. It is also shopper friendly. Our WebCreatorPlus® Website and Shopping Cart sofware will help you get more traffic to your site and will increase the likelihood of a shopper buying from you.
Where do I sign up?
Each Business has its own unique needs. We will customize a Web Site Package uniquely your own. We need to know more about your business and online goals. For your convenience, contact us or better yet, call us Toll Free at 1.866.864.2836 and speak with any of our friendly client representatives.
IdeaOverTen
